This notice informs you of the Emplumar Project’s (“Emplumar”) policies regarding the collection, use and disclosure of Personal Information received from all Emplumar’s activities, which include but are not limited to: websites and subdomains hosted under the Top Level Domain address of emplumar.com, application or app, events, sales, products and services, collectively the “Sites, Products and Services”. By accessing, viewing or using our Sites, Products and Services, you agree to the collection and use of information in accordance with this policy and to be bound by it. If you disagree, your sole remedy is to terminate access or use of the Sites, Products and Services.
What type of information we have
Emplumar collects and processes the following types of information:
- Personally identifiable information (information directly linked to your identity, “Personal Information”); these may include, but are not limited to your name, email address, contact information.
- Usage and analytics information (“Log Data”); these may include, but are not limited to your device’s Internet Protocol (“IP”) address, browser type, browser version, device type, the portion of our Sites, Products and Services that you used or visit, time, date and duration of use, button clicks and other statistics.
How we get the information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
- When you contact us directly. For example, by: e-mail, using our online contact forms, or via social media.
- When you sign up to our email newsletter.
- When you register to attend an event hosted and/or organized by Emplumar.
- When you access or buy a subscription to our app.
- When you buy our products from third-party online retailers.
- Note: we do not receive sensitive financial information, such as your credit card details.
Third-party service providers we use may collect your Personal Information and Log Data. They may provide us with information about you and/or your transaction to fulfil business requirements. For example:
Emplumar may modify its third-party service providers from time to time.
Chatbot
Our Sites, Products and Services may incorporate chatbot technologies which allow you to communicate with a software (the “Chatbot”). The Chatbot does not request (and we do not use it to knowingly collect) Personal Information, and you agree not to provide such information to the Chatbot. If you have disclosed Personal Information to the Chatbot, please request deletion by contacting us (using the method at the end of this document), specifying the date, time (with time zone) of the chat session concerned, and what information you require deletion.
Cookies
‘Cookies’ are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. Like most websites, we use Cookies to collect information. You can instruct your browser to refuse all Cookies. However, if you do not accept Cookies, you may not be able to use some portions of our websites.
Bases for data processing
Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:
(a) Your consent. You can withdraw your consent at any time in the following ways:
- for email newsletters, using the ‘unsubscribe’ link in the mail.
- writing to us using the contact method stated at the end of this document.
(b) Where we have a legitimate interest to do so.
What we do with the information we have
Emplumar uses the information that you have given us in order to
- Reply to your messages;
- Administer and deliver the events you registered to attend;
- Send you newsletters to keep you informed;
- Deliver and/or make available our Sites, Products and Services;
- Monitor, analyze and improve our Sites, Products and Services;
- For marketing activities in relation to our Sites, Products and Services.
We may share this information with legal authorities if we have a legal requirement to do so, or a good faith belief of said requirement.
In the event that Emplumar is incorporated into a business entity, your data will be transferred to the ownership of said entity, under the same policies in effect at that time, unless otherwise notified.
How we store your information
You are reminded that no method of transmission over the Internet, or method of electronic storage, is 100% secure.
Your information is stored by the third-party services listed above according to their terms and policies, using servers in the UK, EU, USA and other global locations. You acknowledge and agree that any Personal Information you choose to provide us may be transferred to locations and jurisdiction outside of your own country.
We retain Personal Information in accordance with the timescales necessary to fulfil Sites, Products and Services requirements, and to comply with our legal obligations. Such timescales may be limited in duration (for example, an event) or ongoing (for example, newsletter publications). Emplumar retains data for no longer than 12 months after a legitimate interest with you has expired, unless there are other legitimate reasons for longer data retention (for example, legal requirements). Data that does not identify, or no longer identifies, individual persons (for example, data that is not Personal Information data, or data that has been anonymized) may be retained indefinitely (for example, for long-term trend analysis).
We dispose of your information by deletion via our account held with third party service providers. The disposal of said data thereafter is executed in accordance with each individual third-party service provider’s terms and policies.
What third-party service providers do with the information
Third parties collect information to deliver Emplumar’s Sites, Products and Services.
Additionally, Log Data collected by the following third-parties are not shared with Emplumar. You can check how they use this information:
- Netlify, Inc.: Netlify collects usage data when you access or use Emplumar’s web app at app.emplumar.com. (https://www.netlify.com/privacy)
Links to the privacy policies of third-party service providers are included in this policy for your information, detailing how they store and/or process your data. Where a third-party has different policies in different legal jurisdictions, you should consult the policy relevant to your jurisdiction.
As an additional reminder to you, Google Inc. collects and processes data, including but not limited to associating such data with visitation information (analytics data) from Emplumar’s website(s) and app(s).
By accessing our Sites, Products and Services, you agree to your data being collected and processed by the relevant third-parties.
Third-party contents
Sites, Products and Services may link to contents, or include embedded contents (e.g. videos, images, articles, etc.), from independent third-parties unassociated with Emplumar. Embedded contents may collect their own data about you, use cookies, embed additional third-party tracking, and monitor your interaction with their contents.
Your data protection rights
Under data protection law, you have rights including:
- Your right of access – You have the right to ask us for copies of your personal information.
- Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.
- Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.
- Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
If you make a request, we have 30 days to respond to you.
Amendments
We reserve the right to update or change this Privacy Policy at any time. Changes shall take effect immediately upon posting. If we make any significant material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice at the top of this page. You should check this Privacy Policy periodically. Your continued use of any of the Sites, Products and Services after an update has been posted will constitute your consent to be bound by the latest modified version of this Policy.
Jurisdiction
This policy is governed and construed in accordance with the law in England and Wales of the United Kingdom, and subject to the non-exclusive jurisdiction of the courts of England and Wales.
Contact
You can contact Emplumar via our website.
Last updated: 23 February 2026